The Reputation Room
The Reputation Room examines reputation through multiple lenses, with each episode approaching the topic from a different vantage point such as AI, geopolitics, media, business, academia, executive search, crisis and culture. It features distinctive voices who have lived and shaped these questions. In a world reshaped by AI, geopolitics and declining institutional trust, the show treats reputation as both a strategic asset and a leadership responsibility. It is hosted by Javier Boix.
Episodios
12. Tina McCorkindale - President and CEO, Institute for Public Relations: "Pre-bunking the lie: why companies must do more against disinformation."
Does the public actually trust you, and why? In this episode of The Reputation Room, Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR), explains how rigorous research can help organizations protect trust in an age of disinformation, AI, and political tension.Tina has led IPR, an independent nonprofit research foundation founded in 1956, since 2015. She is also a long
11. Nanne Bos - Co-Founder, Scriptorium Initiative: "The synthetic board: how AI predicts stakeholder reactions."
What if the next frontier for communications isn't producing content faster, but seeing narratives, stakeholder reactions and crises before they fully develop?In this episode of The Reputation Room, host Javier Boix talks with Nanne Bos, Chief Communications & Brand Officer at Aegon and co-founder of the Scriptorium Initiative, a think tank "making sense of the unknown" about AI's impact on co
10. Brian Besanceney - 2x Fortune 50 Chief Communications Officer: "Reputation is cake, not icing."
Brian Besanceney has been Chief Communications Officer at two Fortune 50 companies — Walmart and Boeing — after thirteen years in government, four of them in the White House as Deputy Communications Director, and a long run at Disney. He is now Principal Advisor at Alethea, Senior Advisor at Golin, and a Partner at CommsCollectiv.He learned the trade early. His father ran a marketing and PR agency
9. Adib Sisani - Chief Communications Officer, On: "There is no such thing as redundancy in communications"
Reputation is built in small waves, not viral spikes.That is the idea I keep coming back to from this conversation with Adib Sisani, Chief Communications Officer at On, where his scope covers communications and public affairs.Adib's route into the profession was not a straight line. He was born in Germany to Iranian parents who had left Iran to study in Europe and then could not go back after
8. Michela Ratti - Ex-Ferragamo, Swarovski, eBay, P&G: "We are in the business of building trust at scale"
Michela Ratti has built products, built brands, and rebuilt reputations — as an engineer turned communicator across P&G, eBay, Swarovski, and Ferragamo (and including a stint on the advisory side). In this episode, she joins Javier Boix to unpack what actually changes, and what stays the same, when you move a career between detergent plants, luxury fashion houses, and hypergrowth tech.Michela
7. David Benigson - CEO, Signal AI: "LLMs Don't Originate Perception, They Compress It"
Reputation Intelligence at Machine Scale: David Benigson on Signal AI, LLMs, and the New Rules of Corporate ReputationWhat happens when the tools built to measure reputation start feeding the large language models that increasingly define it? In this episode of The Reputation Room, Javier Boix sits down with David Benigson, founder and CEO of Signal AI — the company he started in 2013 in his paren
6. Joanna Price - Chief Corporate Affairs Officer, The Heineken Group: "Corporate Affairs Builds Social License to Grow"
Joanna Price grew up on a farm in Australia and now runs one of the broadest corporate affairs mandates in global business. As Chief Corporate Affairs Officer at Heineken, she oversees government affairs, public policy, sustainable development and global communications under one roof, a structure she insisted on before she'd even accept the job. Before Heineken, she spent twenty years at Coca-
5. Gary Grates - Expert in Business Transformation: "You Want to Be in the Room Because of the Way you Think"
What separates a company that's respected from one that still matters? For Gary Grates, it comes down to a single distinction that has defined his career: relevance is the new reputation.In this episode of The Reputation Room, Javier Boix sits down with Gary Grates — one of the most recognizable voices in corporate communications, an adjunct professor at Syracuse University's Newhouse School, and
4. Jennifer George - Author of The CCO Dispatch: "Best Practice Five Years Ago is Now Litigation Exposure"
Some people build expertise by going deep in a single industry for thirty years. Jennifer George built hers by refusing to stand still.In this episode of The Reputation Room, I sit down with Jennifer George — until recently Senior Vice President of Communications at the Aspen Group, and the author of the CCO Dispatch, a daily newsletter now read by more than 8,000 senior communications leaders aro
3. Carlota Gomez, Chief Corporate Affairs Officer, HIPRA: "Reputation is Coherence between Words and Perception"
Carlota Gomez has always had the heart of an activist. An activist now leading corporate affairs for HIPRA, a Spanish biotechnology company.After a long tenure at Bayer — where she was part of the communications work around one of the most scrutinised acquisitions in recent corporate history, Bayer's takeover of Monsanto — she went back home. Back to Spain, to build and lead the corporate affairs
2. Dennis Larsen, Managing Director, Linq Advisors: "Reputation Must Be a Shared Accountability Company-Wide"
What does success look like for a Chief Corporate Affairs Officer? According to Dennis Larsen, it's when reputation stops being owned by one function — and becomes a shared accountability across the entire company.In this episode, Javier Boix sits down with Dennis Larsen, Managing Director at Linq Advisors and board member of the European Association of Communication Directors, for a conversation
1. Joao Belo, Chief Communications Officer, Danaher Corporation: "Good Reputation Expands Strategic Freedom"
In this first episode of this newly created podcast, I sit down with Joao Belo, Chief Communications Officer at Danaher Corporation, for a candid conversation at the intersection of corporate affairs, business and leadership. During the conversation we touch upon multiple topics. How did he get where he is (spoiler: nothing was planned!), what a CEO or a board responds well to when it comes to rep
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