On The Air (Podcast)
On The Air es un podcast en español para curiosos digitales. Carlos Garijo repasa marcas, plataformas de ecommerce, tendencias y novedades del ámbito digital. El programa aborda esta disciplina desde un enfoque cercano y divulgativo. Cada episodio invita a reflexionar sobre cómo evoluciona el ecosistema digital.
Episodios
Dia 04. El día que la máquina empezó a hablar como yo (y el peligro del nirvana)
Ocurre de golpe. Sin avisar.Llevas días trasteando, puliendo frases, corrigiendo giros y metiendo tus textos de referencia. Y de repente, le pides algo… y la pantalla te devuelve un párrafo que te deja helado.No es solo que esté bien redactado. Es que tiene tus dejes. Tus coletillas. Tu manera de arrancar las frases. Tu ironía socarrona. Tu forma exacta de mirar el problema.La primera reacción es
Día 3: La feria de los tractores. Quién es quién en la selva de los LLMs (sin arruinarte en suscripciones)
Nos hemos vuelto locos.Abres internet y todo es «IA esto», «IA lo otro». A cualquier algoritmo de tres al cuarto que te cambia el fondo de una foto o te filtra el correo lo llaman Inteligencia Artificial. Luego entras en Twitter o LinkedIn y te bombardean con siglas nuevas: que si los LLMs, que si los tokens, que si este benchmark supera al otro.Para colmo, la lista de nombres parece una guía tele
Día 2: ¿Por qué la IA casi siempre elige el 7? (O por qué un tractor no es un caballo)
Haz la prueba ahora mismo. Abre cualquier chat de Inteligencia Artificial y escribe:«Dime un número al azar del 1 al 10».Casi con total certeza te va a responder: 7.Si le pides que sea «totalmente aleatorio», matemáticamente cada número del 1 al 10 tiene exactamente la misma probabilidad: un 10%. Una función informática clásica —un generador aleatorio puro— tiraría un dado sin memoria, sin prejuic
¿Ingeniero de qué...? El tractor de mi abuelo y el Word que casi me vuelve loco
Mi abuelo no era ingeniero aeronáutico ni falta que le hacía. Tenía un tractor viejo en el pueblo, una máquina bruta de hierro y gasoil que arrancaba con una palanca y un golpe de maña que solo él entendía.Un día, siendo un crío, me subí al asiento y le pregunté cómo funcionaba. Mi abuelo me miró y me dijo:«Esto no se conduce con manuales de señorito, zagal. El tractor no sabe adónde quieres ir; s
¿Qué tiene que ver un tractor de 75 años con tu proceso de reinvención?
Os cuento mi historia: tengo en el patio de la casa del pueblo un trasto viejo, destartalado y oxidado. Es una reliquia, pero también es un pedazo de historia: el primer tractor que llegó a la provincia (de Soria), y lo compró mi abuelo.Corría el año 1952 y surgía algo nuevo, llamado TRACTOR, que solo podías acceder a él si disponías de más de 50 hectáreas, o cultivos de cereales, oliva o arroz. M
La pirámide de valor B2B: mucho más que precio y producto
Cuando pensamos en ventas B2B, solemos creer que todo se reduce a números: precio, escalabilidad, rentabilidad…Pero Harvard Business Review nos recuerda algo esencial:👉 las decisiones B2B también son humanas.En 2018, Bain & Company publicó la pirámide de valor B2B, un modelo con 40 elementos que ayudan a entender qué valoran realmente las empresas cuando compran.Y ojo: no todo es funcional o econó
🧠 ¿Qué aprendiste hoy? vs. ¿Qué preguntaste hoy?
🧠 ¿Qué aprendiste hoy? vs. ¿Qué preguntaste hoy?Si tienes "peques" en edad escolar, esto te va a sonar: Al regresar los niños de la escuela, los padres hacemos la misma pregunta:“¿Qué aprendiste hoy?” ( hasta aqui normal, verdad?)Sin embargo, en la tradición judía, es común que los padres hagan otra muy distinta:“¿Qué preguntaste hoy?” 🤔Un cambio sutil, pero que refleja una diferencia profunda en
🤔 Un buen líder no lo sabe todo. Pero sabe preguntar.
Harvard Business Review tiene multitud de artículos de liderazgo que son una delicia. Repasando notas, hoy volví a uno que habla de estilos de liderazgo.* No hablaba de carisma.* Ni de grandes discursos.* Ni de fórmulas mágicas para liderar.* Hablaba de preguntas.De cómo los mejores líderes no son los que siempre tienen respuestas, sino los que saben abrir conversaciones poderosas.🧠 Preguntar no e
En tiempo: 8 años separan estas dos fotos, en aprendizajes: todo un mundo.
#43 En tiempo: 8 años separan estas dos fotos, en aprendizajes: todo un mundo. Todos cambiamos, y no solo hablo de lo estético (que es obvio), sino de lo interno. Hemos dicho mil veces eso de "la experiencia es un grado", pero no te lo tomes como que ese grado es saber más, ser más listo o hacer más cosas. Ese "grado" simplemente te da algo más de información, pero la clave está en ser flexible, a
IA en el sector salud en 2025
¡Hola a todos! 🚀 Hoy quiero hablar sobre cómo la inteligencia artificial está revolucionando el sector de la salud y la estética, y lo que podemos esperar para el 2025. Imagina que un sistema de IA es capaz de detectar enfermedades en sus etapas más tempranas, analizando miles de datos médicos en segundos. Un ejemplo real es el uso de algoritmos de IA en la detección precoz de cáncer de mama, que
🌟 ¿Usaremos la IA para validar la opinión de un médico? Un enfoque crucial en el sector salud y estética 🌟
La inteligencia artificial está revolucionando cómo entendemos la medicina. Desde mejorar la precisión diagnóstica hasta personalizar tratamientos, la IA ofrece ventajas sin precedentes 🏥🤖. Sin embargo, también plantea retos: ¿cómo garantizamos la fiabilidad de los algoritmos y navegamos por los riesgos éticos y legales? 🤔En España, la normativa es clara: cualquier aplicación de IA en salud debe c
🤖✨ ¡La inteligencia artificial está revolucionando el sector salud!
En este episodio del podcast, exploramos cómo la inteligencia artificial (IA) está transformando la gestión de citas en el sector salud, revolucionando la interacción entre pacientes y servicios médicos. Descubrimos los beneficios clave, como una mayor eficiencia, reducción de tiempos de espera y disponibilidad 24/7, que prometen una experiencia más fluida para los pacientes. Sin embargo, también
¿Puede la inteligencia artificial (IA) reemplazar a los médicos?
¿Puede la inteligencia artificial (IA) reemplazar a los médicos? 🤔 La discusión está abierta, y aquí exploramos ambos lados de la moneda. 1. Capacidades Actuales de la IA en Medicina: Actualmente, la IA está revolucionando el diagnóstico con una precisión impresionante. Un estudio de la Universidad de Stanford mostró que un algoritmo de IA puede detectar enfermedades de la piel con la misma eficac
Inch by Inch—How Small Victories Make the Difference
In this episode, we draw inspiration from Al Pacino’s iconic speech in Any Given Sunday to explore those “inches” that separate us from success in both life and work. Often, it’s not the grand gestures that lead to victory but the steady accumulation of small wins, one after another.Key Topics:* The Inches in Everyday Life: How every conversation and decision can bring you closer to—or further fro
Luxury and Price—Crafting Exclusivity Beyond the Numbers
In today’s episode, we explore how luxury brands use pricing as a strategic statement rather than simply a cost figure. Far from competing on accessibility, these high-end names focus on rarity, heritage, and unmatched quality to attract discerning consumers who seek more than just a product—they seek a statement of status and success.Key Takeaways:* Why Price Isn’t a Barrier in Luxury* It’s not j
Annual Performance Reviews—Turning Challenges into Growth
In today’s episode, we delve into that pivotal time of year when you and each team member sit down to assess their results, strengths, areas for improvement, and future goals. While these conversations can be tough, they’re also vital opportunities for growth and continuous improvement.Key Discussion Points:* The Power of Feedback: How your approach to giving and receiving feedback can transform c
From “Distracted” Teen to Visionary Entrepreneur
In today’s episode, we spotlight a story that challenges the conventional view of academic success. Imagine a teenager deemed “inattentive” in class, more interested in flipping collectible cards at recess than meeting the school’s academic expectations. Despite teachers labeling him a poor fit for the system, he’s now a successful entrepreneur recognized for spotting trends early and transforming
Embracing Failure—Turning Setbacks into Strength
n this episode, we tackle a topic many avoid but all experience: failure. While failing can be painful, not learning from it is an even greater misstep. Failure isn’t the end; it’s an opportunity to grow, adapt, and come back stronger.Key Insights:* Why Failure Can Teach More Than Success:It forces you to evaluate what went wrong and why, builds resilience for future challenges, and keeps you humb
The Art of Delegating—Why Doing It All Yourself Won’t Work
In this episode, we delve into the often-overlooked skill of delegation and why trying to do everything on your own simply isn’t sustainable in the long run.Key Takeaways:* Delegation Is Not WeaknessMany view handing off tasks as giving up control. In reality, effective delegation is a sign of leadership, not insecurity.* Avoid BurnoutAttempting to manage every detail disperses your focus, leading
AI for Dummies—Understanding the Basics of Artificial Intelligence
In today’s episode, we break down the fundamentals of Artificial Intelligence (AI) in simple, easy-to-understand terms. Though it might sound like a complex buzzword, AI is essentially about enabling machines to perform tasks that typically require human intelligence—such as learning, reasoning, and making decisions.Key Points Covered:* What is AI, Really?Think of it as technology that allows comp
Trends from IFA 2024—The Future of Consumer Electronics
In this episode, we explore the key takeaways from IFA 2024, one of the world’s premier consumer electronics and home appliance trade shows held annually in Berlin. This year’s event showcased a marketplace in rapid transition, shaped by new players, cutting-edge displays, and an ever-increasing focus on sustainability and connectivity.Highlights from IFA 2024:* Erosion of the Mid-Range Market:Chi
From TV to TikTok—The Future of Entertainment in Your Hands
In this episode, we dive into the rapidly changing landscape of digital entertainment. Not long ago, traditional television reigned supreme, followed by a golden era of streaming platforms like Netflix and Disney+ revolutionizing how we watch what we love. But now, an unexpected challenger has emerged—social media, with TikTok at the forefront.We’ll explore how subscription fatigue, rising costs,
Creating Memorable Moments in Sales—Insights from “The Power of Moments”
In today’s episode, we explore how the ideas from Chip and Dan Heath’s “The Power of Moments” can transform the way we approach sales. Not all moments are created equal, and the most memorable ones don’t just happen by chance—they can be designed. When applied to the world of sales, this perspective can make a remarkable impact on how your customers perceive and remember their experience with you.
Infusing Philosophy into Sales—Lessons from Massimo Pigliucci
In today’s episode, we merge two seemingly distant worlds: philosophy and sales. Drawing on the insights of philosopher Massimo Pigliucci and stoic principles, we’ll explore how the wisdom of the ancients can elevate modern selling techniques.Key Themes:* Focus on What You Can Control:Just as the Stoics advised, direct your energy and attention to the factors you can influence—your actions, your m
Leading Through Change—An Ever-Evolving Challenge
In today’s episode, we explore the dynamic world of leadership in times of change, where adaptation, empathy, and proactive communication are essential skills for every manager. Change, defined as the process of moving from one state to another—often uncertain—has become the only true constant in our organizations and industries.From Control to InspirationTwenty years ago, leadership was mostly hi
Discovering Brilliant Minds—Hans Rosling: Surprising Insights About Our World
In today’s episode, we explore the life and legacy of Hans Rosling (1948–2017), a Swedish physician, academic, and statistician renowned for his remarkable ability to communicate global development and health data with clarity, creativity, and optimism. Rosling challenged how we perceive the world, urging us to replace outdated assumptions with evidence-based understanding.Key Takeaways from Hans
Uncovering the Cognitive Biases That Undermine Your Sales
In today's episode, we delve into the hidden world of cognitive biases and how they can subtly sabotage your sales efforts. Often described as “mental shortcuts,” these biases affect both the seller and the buyer—shaping how we interpret information and ultimately make decisions.Why Does This Matter?By understanding these common biases, you can refine your sales strategy, sharpen your negotiation
Maximizing Your Income with Revenue Management
In today’s episode, we explore Revenue Management, a strategic approach that can significantly boost your company’s profitability. From hotels and airlines to streaming platforms and restaurants, businesses across industries can optimize every sale and seize every opportunity by implementing revenue management principles.Why Revenue Management?In a competitive market, knowing how and when to adjus
The Psychology Behind Marketing—How It Influences Your Decisions
In today's episode, we delve into the fascinating world of marketing psychology and explore how psychological principles continue to play a pivotal role in influencing consumer behavior, even 70 years after marketing was defined as a hybrid management field combining microeconomics, statistical mathematics, and psychology.Key Topics Covered:* The Decoy Effect:* Discover how offering three asymmetr
The Paradox of Choice—Why Less Is More in Personal Life and E-commerce
In today's episode, we delve into the intriguing concept of the Paradox of Choice and how it impacts both our personal lives and the world of e-commerce. Have you ever wondered whether it's better to have fewer options to choose from or an abundance of alternatives and configurations?Spoiler Alert: Fewer options often lead to faster purchases, greater satisfaction, less regret, and overall happine
Unveiling Survivor Bias—Learning from the Unseen in E-commerce
Unveiling Survivor Bias—Learning from the Unseen in E-commerceIn today's episode, we dive into the fascinating concept of Survivor Bias and explore how it influences our decision-making processes, particularly in the realm of e-commerce.The WWII Airplane Story and Abraham Wald's InsightDuring World War II, a special team was formed to reinforce the fuselages of airplanes to keep them airborne long
The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency
The Two-Pizza Team—Optimizing Team Size for Maximum EfficiencyIn today's episode, we explore the intriguing concept of Jeff Bezos's Two-Pizza Rule for determining the ideal team size. Whenever we convene a meeting or assemble a workgroup, the perennial question arises: Who should be included? What's the magic number of people to make the team functional?Jeff Bezos, the founder of Amazon, provided
Psychological Pricing—Does €9.99 Sell Better Than €10?
In today's episode, we dive into the intriguing world of psychological pricing and explore how subtle differences in pricing strategies can significantly impact consumer behavior and sales in e-commerce.The Universe of PricingPricing isn't just about numbers; it's a vast universe that influences how we sell products. Factors like margins, average ticket size, turnover, and numerous other elements
Can an AI Be Your Next CEO? Exploring the Future of Leadership
In today's episode, we delve into a fascinating and controversial topic: the appointment of an Artificial Intelligence (AI) as a company's CEO. Recently, the Chinese company NetDragon Websoft Holdings Limited 網龍網絡控股有限公司 made headlines by naming an AI as the CEO of one of its subsidiaries. Interestingly, since this unconventional decision, the company's stock value has increased by 10%.But what doe
The Power of Focus—Could Selling Just One Product Be the Key to Success?
In today's episode, we explore an intriguing concept: Imagine owning a makeup store 💄 that sells only ONE product each week—many units, but all of the same model. Just one! Do you think it would work? 🧐Believe it or not, this idea exists in another sector. On May 5th, 2015, Yoshiyuki Morioka opened a bookstore 📚 in the Ginza district of Tokyo 🇯🇵 where each week he sells ONLY one book 📖—many copies
The Best Metric in the World—Connecting People
In today's episode, we delve into the profound importance of connection as the ultimate metric in our lives. This past week wasn't marked by a 90% increase in sales, improved conversion rates, higher average tickets, or achieving our annual budget. Instead, it was special because I added a new metric to my personal dashboard: the number of genuine connections I've made.Reflecting on the iconic slo
My Top 9 Must-See TED Talks—Inspiring Ideas Worth Sharing
In today's episode, we're diving into the transformative world of TED Talks—those powerful presentations that capture the essence of human storytelling and idea-sharing. If you haven't seen them yet, I'm excited to share my top 9 indispensable TED (and TEDx) talks that you simply must watch!But First, What Are TED Talks?TED Talks are rooted in the fundamental human tradition of gathering to share
You, Me, and My Avatar—Exploring How AI Avatars Enhance Human Interaction
In today's episode, we delve into the fascinating world of artificial intelligence (AI), robotics, and the growing presence of avatars in our daily lives. Despite rapid advancements, there's often a gap in how we conceptualize and understand AI. As humans, we sometimes need tangible representations to fully grasp and relate to complex technologies.This is where avatars come into play—digital chara
How AI is Sneaking into Our Daily Lives—A Simple iPhone Story
In today's episode, we explore a practical and relatable example of how artificial intelligence (AI) is gradually integrating into our everyday routines, often without us even realizing it.The Story:1️⃣ An Unexpected Mess: The other day, a lovely pigeon 🕊️ decided to leave an unwelcome surprise on the shoulder of my jacket—just missing my head!2️⃣ The Cleaning Dilemma: Once home, I faced the commo
Mastering Conflict Resolution with the Harvard Technique
In today's episode, we delve into one of the most widely used approaches in complex negotiations: the Harvard Technique. Developed by the Harvard Negotiation Project, this method's key focus is to separate the people from the problem and concentrate on interests rather than positions.Understanding Positions vs. Interests:* Positions are the explicit demands that a party makes.* Example Position: "
Are All Opinions Respectable? A Philosophical Exploration
In today's thought-provoking episode, we dive into a philosophical debate that often sparks intense discussions: "Are all opinions respectable?"At first glance, one might assert that all opinions are respectable. However, upon closer examination, it's necessary to add nuance to this assertion, especially when considering opinions that may promote harm or violate fundamental rights.Key Points Discu
Introducing the Tesla Cybercab—Revolutionizing Mobility for All
In today's episode, we explore the exciting announcement from Elon Musk and Tesla: the unveiling of the Tesla Cybercab, a fully electric, autonomous two-seater ROBOTAXI without a driver or steering wheel. While the primary focus is on urban transportation and creating new economic models, I can't help but think about the profound impact this innovation could have on individuals like my parents and
The Illusion of Forecasts—Embracing the Uncertainty of the Future
In today's episode, we dive into the fascinating yet often misleading world of forecasts. Surrounded by data, gurus, and endless predictions, we find ourselves enamored with the idea of knowing what the future holds. But how reliable are these forecasts, and what can history teach us about our ability to predict what's coming?Key Points Discussed:* An Abundance of Predictions:* Over 15,000 forecas
I'm Not Selling to You—I'm Helping You Buy!
In today's episode, we explore a transformative approach to sales that shifts the focus from selling to helping customers buy. Instead of pushing a product or service, it's about putting yourself in the customer's shoes, understanding their needs, and guiding them toward the best solution. It's less about convincing and more about listening and providing genuine value.We often find selling dauntin
The Importance of Knowing When Enough Is Enough—Finding Balance Between Personal and Professional Life
In today's episode, we explore the concept of recognizing when "enough is enough" to achieve a harmonious balance between our personal and professional lives. In our relentless pursuit of (so-called) success, we often impose endless challenges and goals upon ourselves. Many factors contribute to this—society, comparisons, our own expectations, family pressures, fear of failure, or simply not takin
The Four Toltec Agreements—Wisdom for Personal and Professional Life
In today's episode, we delve into the profound teachings of the Four Toltec Agreements, principles originating from the ancient Toltec civilization of Mesoamerica and popularized by Don Miguel Ruiz in his book "The Four Agreements".These agreements are foundational guidelines that, when applied daily, can transform our relationships and enhance our well-being.1️⃣ Be Impeccable with Your Word 🗣️* U
Inclusion—More Than Just Being There, It's Participating
In today's episode, we explore the profound message: "Inclusion is not just being invited to the party; it's being asked to dance."This powerful statement reminds us that true inclusion goes beyond simply being present. It's about active participation, making people feel valued and heard. In a team, it's not enough to just have diversity; it's vital to create an environment where every voice is pa
Transforming Our Relationships with Nonviolent Communication
In today's episode, we explore the transformative power of Nonviolent Communication (NVC), a method developed by psychologist Marshall Rosenberg in the 1960s. NVC is a communication approach that encourages people to express their needs and feelings clearly, without judgment or attack. It aims to foster empathy and understanding in our interactions, ultimately resolving conflicts peacefully.Key Pr
3 Things Great Communicators Never Do (and What to Do Instead)
3 Things Great Communicators Never Do (and What to Do Instead)In today's episode, we delve into the art of effective communication and uncover the three key mistakes that the best communicators avoid. No matter the environment, day, or situation, mastering communication is essential. Those who excel in this skill steer clear of these common pitfalls that can distort their message:* They Don't Gene
Entertainment Evolution—Generation X vs. the Current Generation
Entertainment Evolution—Generation X vs. the Current GenerationIn today's episode, we explore how entertainment has drastically evolved over time and how each generation often views the entertainment preferences of the next with skepticism. This cyclical pattern highlights that change is the only constant in our lives.Generation X: The Era of Analog EntertainmentBorn between 1965 and 1980, Generat
Reflections at 48—Life Lessons I'd Share with My 18-Year-Old Self
In today's special episode, we celebrate another trip around the sun as I turn 48. It's the perfect moment to reflect on the experiences and lessons learned—wisdom I'd share with my 18-year-old self.Here are some key reflections:📌 Studying Isn't Always Directly Linked to Your CareerI studied computer science but ended up in a field unrelated to my degree. I used to believe that what you study does
The Rise of Finfluencers and Their Impact on Financial Education
The Rise of Finfluencers and Their Impact on Financial EducationIn today's episode, we explore the emergence of finfluencers and how they're revolutionizing the way people—especially younger generations—obtain and apply financial advice in our increasingly digital world.According to the World Economic Forum, finfluencers are social media influencers who provide financial advice, contributing to a
The Emotional Bank Account—Every Gesture Counts
In this episode, we delve into the insightful concept of the **Emotional Bank Account**, introduced to me recently by Gonzalo Martínez de Miguel, PhD from Infonova. This metaphor perfectly captures how we manage our relationships and navigate different perspectives in our daily interactions.The Emotional Bank Account likens our interactions with others to deposits and withdrawals in a bank account
Validating Your Startup Idea—10 Essential Questions to Ask Yourself
In this episode, we dive into the exhilarating journey of entrepreneurship and the excitement of launching your own startup. While starting a business isn't a new concept, branding it as a "startup" has become the cool and trendy way to embark on this adventure.Great ideas are abundant, but the best ones often stem from personal needs that aren't (apparently) addressed by any existing company or p
AI Therapists—Navigating the New Frontier of Digital Mental Health
In today's episode, we explore the transformative landscape of mental health support in the digital age, where screens dominate our interactions and virtual spaces become our sanctuaries. For a generation raised in the digital realm, seeking comfort and guidance from an AI-powered therapist might not seem far-fetched. This emerging trend raises intriguing questions about the effectiveness, ethics,
Mastering Effective Feedback for Leadership Success
In today's episode, we delve into the crucial role of feedback in leadership and team development. Feedback is not just a tool but an essential form of communication that empowers leaders and team members to share insights about performance, behavior, and results. Its primary goal is continuous improvement on both individual and collective levels, fostering an environment of learning and growth.We
Mastering Habits with Atomic Precision
In this episode, we dive deep into the transformative insights from James Clear's bestselling book, "Atomic Habits." We'll explore what habits truly are, their fundamental stages, and delve into the Four Laws of Behavior Change that can help you build good habits and break bad ones.Key Topics Covered:* Understanding Habits:* Habits are behaviors or actions we perform regularly and almost automatic
Unveiling the Essence of Creativity
In today's episode, we delve into the elusive and highly sought-after concept of creativity. While the dictionary might define it simply as "the faculty of creating" or "the capacity to create," we believe that creativity encompasses so much more than these brief definitions suggest.We explore more expansive interpretations, seeing creativity as a driving force behind innovation, problem-solving,
Exploring Lateral Thinking—Unlocking Creative Solutions
Exploring Lateral Thinking—Unlocking Creative SolutionsIn this episode, we delve into the fascinating world of lateral thinking, a creative strategy that allows us to approach problems from unconventional angles. Unlike logical thinking, which follows a linear sequence of steps, lateral thinking encourages us to think innovatively and question established assumptions.Instead of following the most
WHERE ARE THE LIMITS?
The Illusion of Defined Boundaries in Modern SocietyIn our contemporary society, there is a pervasive obsession with classifying and defining everything around us. We believe that by establishing clear and precise limits, we can better understand the world. However, this pursuit often confronts us with the impossibility of setting exact boundaries.Blurred Lines in Classification:* The Dune Paradox
Breaking Free from Uniformity—Embracing Creativity and Differentiation*
In this episode, we delve into the pervasive trend of uniformity that's sweeping across various aspects of our lives—from car designs and beauty standards to social media aesthetics and brand identities. We'll discuss how SUVs from the same era often appear nearly identical, making it hard to distinguish one from another.We explore Jia Tolentino's observation of the "cyborgian" face phenomenon in
IA for DUMMIES
I recently wrote an article titled "AI for Dummies: Understanding Artificial Intelligence" to demystify the world of AI for those new to the subject. In this piece, I break down what AI is, the different types, and how it's impacting our daily lives in simple, easy-to-understand terms.Key Points:* What is AI?* AI, or Artificial Intelligence, refers to technology that enables machines to perform ta
PODCAST - 6 aspectos psicológicos para que tu próximo lanzamiento sea un ÉXITO
En el roadmap del lanzamiento de un nuevo producto o servicio hay multitud de aspectos que debemos tener en cuenta para asegurarnos un correcto desembarco: El market research, el testing, el copywriting, la estructura de precios, el content marketing, la captación, el growth…Pero hoy nos centraremos en 6 aspectos psicológicos que debemos trabajar y que nos ayudarán a que nuestro lanzamiento sea un
PODCAST - Apple triplica su participación en el mercado publicitario gracias a la nueva política de privacidad instaurada
#APPLE pasa a triplicar su su participación en el mercado de la publicidad tras el nuevo cambio De política de privacidad que impuso.En Abril de este año entraba la nueva política de privacidad de apple y con ella toda un #revolucion en cuanto a la gestion del dato y de las campañas de publicidad. Empecemos por dar una #explicación de qué es todo eso. Por definición un Iphone no deja que ningun ap
PODCAST - Promociones y tácticas para Black Fraiday
🧐 Cuanto descuento hago en Black Friday? lo hago el primer día o todo el finde? que puedo hacer distinto el Cyber monday? y como consigo notificar el inicio de la promo a todos mis cliente? 🤯Son algunas preguntas que nos asaltan cuanto nos enfrentamos al plan digital de nuestra campaña de BF y que por lo general no es fácil dar respuesta.Hoy repasamos algunas ideas par resolver estos puntos con to
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